A brand marketing specialist and former meerkat impersonator
One of my first tasks as a young advertising exec was to autograph glossy photos of Aleksandr Orlov on behalf of the ‘owner’ of comparethemeerkat.com for members of the public who’d written to our client, comparethemarket.com, requesting one.
This surreal exercise opened my eyes to how truly great communications can totally transform the fortunes of a company and challenged the idea that ‘there are some sectors in which you can’t do great creative work’. Since then I’ve led teams delivering powerful, stand-out campaigns for some of the world’s most iconic brands at leading independent creative agencies.
I’ve launched a radio station and an Icelandic yogurt. I’ve helped produce 6-second YouTube bumpers, best-selling books and everything in between. I’ve seen work referenced in the Oxford English Dictionary, exhibited in the Saatchi Gallery and buttoned around the chiselled torso of Ben Fogle.
I’ve always championed new ways of working when helping to build effective advertising; ideas that are rooted in strategic insight but delivered with the kind of craft and creative flair that led to me becoming the proxy for a CGI meerkat back in 2009. Ideally it’s all done with a minimum amount of fuss.
I am currently Head of Account Management at TBWA\London and a part-time Brand Consultant for the crowd-funding platform Spacehive.