Finlandia
Another fascinating insight in Finland, the Nordics and all things vodka. Though little known in the UK, Finlandia has a long and rich heritage in markets like Poland and the Czech Republic.
The flavours of the Midnight Sun
Unlike its direct competitors, Finlandia uses only all-natural flavours in it’s vodkas. This means a truer, cleaner taste and none of the after-effects sugary syrups can bring. Our campaign celebrated these natural credentials against a backdrop of the mysterious midnight sun that shines in Finland for 72 dream-like days each summer.
The work ran across TV, social, print and digital channels in countries including the US, UK, Russia, Czech Republic and Canada.
Made with a lean mean team at Wieden+Kennedy London. Big pats on the backs to Sophie Lake (Account Management) and Tom Bender & Tom Corcoran (Creatives).