Chambord
Working on Chambord was like jumping on a moving bus. W+K had already dragged a dusty, forgotten spirit back into the limelight with the launch of the award-winning ‘Because No Reason’ brand platform. The next step was reminding people when and how to use a splash of it.
Driving trial of the Chambord Royale cocktail during a busy summer season, newly conquered by the mighty Aperol Spritz.
The work brought to life the brand’s bold visual world of ‘odd luxury’ across striking 6-sheets and London Underground crosstrack ads, complemented by stand-out Routemaster bus wraps and high impact digital 48-sheets in Glasgow. We also delivered some fun social and YouTube films for good measure.
Made with a cocktail of talented folk at Wieden+Kennedy London such as Chloe Cordon & Katy Edelsten (Creatives), Scott Dungate & Sophie Bodoh (Creative Directors) and Sophie Lake (Account Management).